| Monday, Sep 08, 2008
Business English, a new subject catching up with students
Communication skills play a significant role in enhancing the
employability of candidates. Courses in Business English have
become much sought after among college students and professionals
who want to sharpen their language skills.
With multinational companies mushrooming in Chennai, it has
become imperative for candidates to be proficient in business
communication skills for employment.
Educationists said though many students emerge outstanding in
academics, most lag behind in the recruitment process as they
lack good command of English.
Business English courses come in handy for such students and
strengthen their proficiency. Several colleges have signed up
with training institutions to provide language courses.
Candidates are trained in understanding conversations, reading
reports and advertisements; writing short business emails and
company documents, and listening and contributing to business
discussions.
Chennai-based Ebek Language Laboratories is one such academy
that imparts effective communication skills. Ebek’s academic
consultant Padma Ravindran said the institution helps bridge
the gap between the skills demanded in the corporate world and
those acquired by students through their regular courses.
The academy has tied up with the Cambridge University Press
to offer courses in Business English Certificate (BEC) at three
levels: preliminary, vantage and higher. Ebek has also tied
up with institutions including Anna University in Coimbatore
and Ethiraj College in Chennai, wherein the students of science
and arts streams learn Business English as part of their curriculum.
The academy also provides training programmes to employees in
various companies.
In a bid to provide a platform to share concepts and discuss
issues related to English language teaching, Ebek is organising
a two-day national conference at Tiruchi on September 19 and
20. Some of the topics to be discussed include techno scientific
English, national dialects (Indian, Australian) and English
in electronic media.
Courtesy: The Hindu - Education Plus
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